Lego Movie is produced by Animal Logic, Warner Bros Animation, Village Roadshow Pictures, and RatPac-Dune Entertainment. It uses lego bricks and CGI effects.
The people who worked on stop motion :
Lizzy Klein (set dresser), Ethan Marak (end-credits animation supervisor), and Steven Gurr (motion graphic design artist)
Ethan Marak worked on the Nightmare Before Christmas as an intern and since then has won an Emmy for his work in Robot Chicken. Currently he works as a director. The Lego Movie incorporates both stop-motion and animation. Worn lego pieces were studied under a microscope, so the 'used toy' feel could be added to the characters. This attention to detail shows how hard the artists worked to get the effects.
I think the lego brick style appeals to me because it's interesting that any characters or vehicles in the movie could be made as toys. It will also be easier to mimic the design of than other styles listed (the Nightmare Before Christmas)
The people who worked on stop motion :
Lizzy Klein (set dresser), Ethan Marak (end-credits animation supervisor), and Steven Gurr (motion graphic design artist)
Ethan Marak worked on the Nightmare Before Christmas as an intern and since then has won an Emmy for his work in Robot Chicken. Currently he works as a director. The Lego Movie incorporates both stop-motion and animation. Worn lego pieces were studied under a microscope, so the 'used toy' feel could be added to the characters. This attention to detail shows how hard the artists worked to get the effects.
I think the lego brick style appeals to me because it's interesting that any characters or vehicles in the movie could be made as toys. It will also be easier to mimic the design of than other styles listed (the Nightmare Before Christmas)